A fresh pair of eyes.
Not sure whether you need a new website or a few changes? Start with your homepage. I’ll look at what it says, what it shows, and how easily a visitor can take the next step.
See the free homepage auditCONTRACTOR WEBSITES · DESIGN · CONTENT · STRATEGY
You do great work.
Your website should
help you sell it.
You want better jobs. Your website needs to give people a reason to hire you for them.
I help home improvement contractors explain what they do, show what makes them worth hiring, and turn more website visitors into real conversations.
Get a free homepage auditA practical place to start. Find out what your homepage could be doing better.
THE WEBSITE SHOULD MATCH THE WORK
You’re ready for bigger jobs.
Does your website show it?
You know what goes into a $50,000 or $100,000 project. The planning. The details. The things you do that the customer never sees.
But if your website looks like everybody else’s, how is that customer supposed to know the difference?
A few project photos and a promise of “quality work” won’t explain it. Your website needs to show what you do, how you do it, and why that matters to the person hiring you.
WORK WITH DARREN
Start where your website needs help.
A website built to help you sell.
A good website needs more than a better layout. It needs the right words and the right pictures, working together to explain your business. Content belongs in the plan from the beginning.
See website designKnow what to fix first.
You don’t need another list of things you could spend money on. You need to understand what’s getting in the way, which changes matter, and what can wait.
Start with a homepage reviewMY APPROACH
You love the work.
Let’s get better at
explaining its value.
Most contractors I’ve worked with care a lot about the finished job. The problem is getting that care, experience, and attention to detail onto the website.
That’s where I come in. I won’t let you get away with the same answers every other contractor gives. We’ll get past the stock promises and find the reasons someone should choose you.
- Clear content. Explain the work and what makes your approach different.
- Useful design. Make it easy to find the right information.
- A sensible next step. Help the right visitor get in touch.
WHAT CLIENTS HAVE SAID
The work has to mean something.
“Turning it into a ‘lead machine’!”
President, Garages-N-More, Inc.
“They have proven to be trustworthy and I have never looked back.”
Sam Bradley Custom Homes
A LITTLE ABOUT ME
I know contractors.
And I know websites.
I’m Darren Slaughter. Since 2005, I’ve helped construction businesses translate what they do into websites that work for the visitor and the business.
I work in a down-to-earth, personable way. You’ll deal with me directly. I’ll ask questions, tell you what I think, and help you make decisions about your website.
The goal is straightforward: give your work the explanation and presentation it deserves.
CONTRACTOR MARKETING ARTICLES
Something useful
to take back to work.
Website design, content, marketing, and the questions contractors ask about getting more from their online presence.
Browse the article libraryLET’S START WITH YOUR HOMEPAGE
Your website could be
doing a better job.
Find out what’s working, what’s missing, and where to start.
Get your free homepage audit