Building a house starts with the right tools—and so does building a website. For many contractors, the two most popular “digital toolboxes” are Wix and Squarespace. Both promise stylish templates, drag-and-drop editing, and built-in marketing help. But which platform actually drives more calls, quotes, and signed contracts? Let’s break it down, tour some standout examples, and help you choose the best fit for your business.
1. What Makes a Contractor Website “Best” Anyway?
Before we compare platforms, nail down the basics every contractor site must deliver:
- Speed & Mobile-Readiness – Homeowners usually search on a phone while standing in their kitchen. Pages need to load in under three seconds.
- Clear Navigation – Services, portfolio, reviews, and contact info should be one click away.
- Strong Visual Proof – Crisp before-and-after photos, project videos, and badges for licenses or affiliations build trust fast.
- Easy Updates – You should post new projects or specials without calling a designer.
- Local SEO Muscle – Your site must rank for searches like “basement remodeler Austin TX” without expensive ads.
With that checklist in mind, let’s see how Wix and Squarespace stack up.
2. Wix for Contractors: Power, Flexibility, and Dozens of Industry Templates
Why Contractors Like Wix
- Industry-Specific Templates – Wix offers dedicated construction and remodeling layouts that already include gallery pages, service sections, and click-to-call buttons.
- Wix Studio – Launched in 2024, this pro layer lets you customize animations, set design tokens, and manage multiple sites from one dashboard—helpful if you run several brands or locations. (techradar.com)
- Built-In Marketing Apps – Email campaigns, chat widgets, and estimate forms can be switched on without third-party plugins.
Real-World Wix Contractor Sites
- JDE Remodeling Homes – Full-screen hero photos, a tidy blue-and-white palette, and a neatly organized gallery set a professional tone. (wix.com)
- Notch Artisan Builders – Minimal fonts and black-and-white visuals spotlight high-end carpentry work. (wix.com)
- Legacy Innovative Builders – A live-chat bubble follows visitors on every page, proving fast customer service. (wix.com)
These examples show how Wix templates can be tweaked to feel custom without starting from scratch.
3. Squarespace for Contractors: Polished Design and Strong Branding Tools
Why Contractors Like Squarespace
- Striking Visuals Out of the Box – Squarespace templates focus on big images and bold type—perfect for showcasing completed builds.
- Built-In Scheduling – The native scheduling tool lets prospects book estimates right from your site.
- Designer-Friendly Blocks – Sections for project timelines, process steps, and testimonials look refined without extra coding.
Real-World Squarespace Contractor Sites & Templates
- CORE Survival – A military-contractor supplier that uses sleek product imagery and stark typography to convey trust. (reddit.com)
- SLAB Dynamics – Industrial concrete experts using a moody color palette to stand out from local competitors. (reddit.com)
- Template Picks: Oranssi, Radian, and Sawyer—all tuned for construction, with big hero sections and project galleries baked in. (whatsquare.space)
Squarespace sites often look “agency-designed,” which appeals to contractors targeting higher-budget clients.
4. Head-to-Head: Which Platform Wins Each Category?
| Feature | Wix | Squarespace | Verdict |
|---|---|---|---|
| Ease of Use | Drag-and-drop, lots of on-screen hints | Slightly more structured editor | Tie |
| Template Variety | 60+ construction templates, plus Wix Studio for deeper custom work | 13 high-polish construction templates | Wix for variety |
| Visual Polish | Highly customizable, but can feel busy if over-tweaked | Consistently clean and modern | Squarespace for out-of-box elegance |
| Marketing Tools | Built-in chat, email, and CRM; AI text generator | Scheduling, email campaigns, social integrations | Wix for breadth |
| SEO Controls | Custom meta tags, 301 redirects, advanced schema | Solid basics, but limited control over some technical tags | Wix for advanced users |
| Pricing (2025 entry plan) | $17/mo (Wix Studio) | $18/mo (Business) | Nearly even |
| Scalability | App market + code embeds for complex needs | Add-on extensions but fewer deep integrations | Wix for growth |
| Learning Curve | Can feel overwhelming with many options | Simple, guided editing | Squarespace for beginners |
Quick Take: If you crave granular control, extra apps, and plan to scale, Wix is your tool belt. If you want a fast, stylish site with minimal tinkering, Squarespace keeps things neat and tidy.
5. Decision Blueprint: Five Questions to Ask Yourself
- How tech-savvy is your team?
Less time to learn → Squarespace - Do you need specialty apps (estimators, CRMs, multi-location)?
Yes → Wix - Will you run paid ads or rely on organic search?
SEO focus → Wix offers more advanced control - Is brand look-and-feel your top priority?
Yes → Squarespace’s polished templates shine - Do you plan to hand site edits to staff later?
Square-space’s guided blocks can reduce “accidental” design changes.
Answer these honestly and your choice will become clear.
6. Launch Checklist (Works for Either Platform)
- □ Pick a template and delete every sample page you don’t need.
- □ Swap in a high-impact hero photo (at least 1600 px wide).
- □ Write a clear headline: “Basements, Kitchens, and Full Home Remodels in Austin.”
- □ Add at least ten before-and-after shots with captions.
- □ Embed Google reviews and display license/insurance badges.
- □ Place a bright “Request Estimate” button in the header and footer.
- □ Connect your custom domain and verify Google Search Console.
- □ Test on a phone—thumb scroll, tap every button, fill every form.
Stick to this list, and whichever builder you choose will work 24/7 to win new jobs.
Wrapping Up
Choosing between Wix and Squarespace isn’t about which platform is “better” in a vacuum; it’s about which one fits your workflow, marketing goals, and growth plans. Wix hands you a Swiss-army knife with endless attachments. Squarespace gives you a precision-cut chisel that feels perfect right out of the box. Either way, a professional, fast, and photo-rich site will set you apart from the contractor down the street still relying on word-of-mouth alone. If you want to read my article on Wix, click here. If you want to read my article on Squarespace, you can click here. If you want to read my article on WordPress, click here.
Want a second opinion before you commit? I’ll record a personalized video teardown of your current homepage—free. You’ll get point-and-shoot tips to boost calls and close more contracts. 👉 Claim your free homepage review here.
