You’re probably here because your website isn’t pulling its weight.
Maybe the phones aren’t ringing like they used to or maybe for the first time, you’ve had to start to advertise. Either way, something doesn’t feel right—and you suspect your website has something to do with it.
You found me, or someone told you to get in touch. Either way, I’m glad you’re here.
I’m Darren Slaughter. I design and advise on websites for construction companies. Most importantly, I help contractors—from small shops to big firms—fix underperforming websites and get more from their digital presence.
Why companies hire me:
- I work with construction businesses around the country to improve the ROI of their websites.
- I’ve seen just about every website mistake, usually a few times just this month!
- I help clients spend smarter, make clearer decisions, and avoid the usual traps.
- I bring a straight-talking, collaborative approach. Always know I’ve got your back.
If your site hasn’t been updated in a few years, there’s a good chance it’s not doing what it should. The way people research, decide, and buy has changed. You need a site that speaks the current language of trust and value—not just a digital brochure.
I help construction pros cut through the noise and see their sites clearly, like a first-time visitor would.
Not Getting Leads From Your Website?
Let’s Find Out Why—Before You Waste Money on a Redesign.
If you’re a contractor, your website has one job: generate leads.
But if it’s not pulling its weight, that doesn’t always mean you need to start from scratch.
Most of the time, the site isn’t bad—it’s just not built to convert.
I’ve spent 25 years helping contractors and home improvement companies fix that. I don’t deal in fluff, templates, or trendy design fads. I focus on what works: clear messaging, smart layout, and building trust the moment a homeowner lands on your page.
Before you go through the hassle and expense of a full redesign, let me give your site a proper review.
What You’ll Walk Away With
This isn’t a generic audit. I personally dig into your site from top to bottom and give you exactly what you need to know:
-
What’s stopping your site from converting visitors into leads
-
What’s working and should be left alone
-
What needs to be reworked, reorganized, or removed
-
What should be added to increase trust and action
-
Whether a redesign is worth it—or whether you just need smart tweaks
I give it to you straight—because guessing costs money.
What You Get
Every website review includes:
-
A complete video walkthrough of your site with my commentary as I go—explaining what’s helping, what’s hurting, and what’s missing
-
A written report outlining specific recommendations you can take action on right away
-
No BS, no filler, no junior account managers—you’re getting me, 1-on-1
You can hand the report to your current designer, do it yourself, or work with me if a redesign makes sense. Either way, you’re in control—with real clarity.
Ready to Get Started?
Check out my free homepage review here. Or, get in on the 10-Point Checkup here, or the Mack Daddy of reviews, the full video walkthrough and report. If you want to talk first, this starts with a quick conversation. I want to understand what you do, what kind of clients you want, and what your current site is (or isn’t) doing for you. Then we decide if a review is the right next step.
Call or text me directly at 215-740-2713 or click here to schedule a quick call.