Let’s be honest—your website should be bringing you leads. If it’s not, something’s off. You wouldn’t keep a salesperson on payroll who never closes a deal, right? Same rules apply here. Your site should be working just as hard as you are—day, night, and weekends.
The good news? You don’t need to be a tech wizard or marketing guru to fix it. You just need to know what really matters when it comes to turning visitors into customers. This post breaks it all down.
Let’s get into the practical, plain-English version of how to get more leads from your website.
1. Say What You Do—Fast
This sounds simple, but it’s the #1 thing most websites mess up. If a visitor can’t figure out what you do within five seconds of landing on your homepage, they’re gone.
Make it clear:
- What service do you offer?
- Who do you help?
- Where do you work?
Example:
“We provide full-service roof replacements for homeowners in Bucks County, PA.”
Put that front and center. Not a slogan. Not a “welcome to our website.” Just the facts, loud and clear.
2. Use a Clear, Repeated Call to Action
People need direction. You can’t assume they’ll figure out what to do next.
You need a strong call to action (CTA) that tells them exactly what step to take—whether it’s calling you, booking a quote, or filling out a form.
Examples:
- “Get Your Free Estimate”
- “Schedule a Consultation”
- “Call Now to Speak with a Pro”
Use the same CTA in multiple places:
- Top of your homepage
- Middle of service pages
- End of blog posts
- In your navigation menu (as a button)
Think of it like a trail of signs that all point to the same destination: you.
3. Build Trust Instantly
People don’t give their contact info to just anyone. They need to know they can trust you.
Here’s how to build trust fast:
- Show real photos of your team and your work (ditch the stock images)
- Include client testimonials right on the homepage
- Display badges for licenses, certifications, and awards
- Embed your Google reviews feed
- List how many years you’ve been in business or how many projects you’ve completed
This stuff isn’t bragging—it’s proof.
4. Make It Easy to Contact You
This might seem obvious, but you’d be shocked how often contact info is hidden in footers or buried on a separate page.
You need:
- Your phone number at the top of every page
- A simple contact form (Name, Email, Phone, Message—don’t ask for too much)
- A “click-to-call” button for mobile visitors
- Your address and service area listed clearly
The fewer clicks it takes to reach you, the better.
5. Speed It Up
Website load speed matters—a lot. If your site takes more than 3 seconds to load, most people will bail.
Quick fixes:
- Compress your images (tools like TinyPNG work great)
- Remove unnecessary plugins or sliders
- Use a fast hosting provider
- Minimize animations or heavy video backgrounds
A slow site feels like an unreturned phone call. People notice, and they move on.
6. Use Forms That Convert
A great-looking site means nothing if your contact forms don’t work.
Tips:
- Keep forms short. The more fields you add, the fewer people fill them out.
- Put a form on your homepage and service pages—not just your “Contact” page.
- Add a thank you message or redirect page after submission so they know it worked.
- Use clear, benefit-focused form headers like:
“Get a Free Roof Inspection in Under 60 Seconds.”
Also, test your forms regularly. If they break, your leads vanish silently.
7. Show Off Your Work
Before-and-after photos and project galleries are gold for conversions. They do more than just show what you can do—they help people imagine what you could do for them.
Best practices:
- Include captions like “40-year shingle install in West Chester, PA”
- Sort by service type (roofing, remodeling, kitchens, etc.)
- Add a few short case studies or project spotlights
You’re not just showing off. You’re giving proof—and proof sells.
8. Use Location-Based Keywords
If someone types “deck builder in Cherry Hill” into Google, you want to show up. That means using local keywords throughout your site.
Tips:
- Add your city and service area in page titles and headlines
- Use “near me” phrases in blog posts and meta descriptions
- Create separate service area pages if you serve multiple towns
- Use phrases like:
“We’ve served over 300 homes in the Greater Philadelphia Area.”
When you talk like a local, you rank like a local.
9. Offer Something of Value
If someone isn’t ready to call you yet, give them a reason to stay connected. This is where a lead magnet comes in.
Examples:
- A downloadable home maintenance checklist
- A “What to Expect During a Roof Replacement” guide
- A seasonal tips email newsletter
This builds trust over time—and keeps you top of mind until they’re ready to hire.
10. Add Live Chat or a Chatbot
Not everyone wants to call or fill out a form. Adding a chat widget gives them another way to reach out—and some people just prefer texting.
What to use:
- Free options like Tidio, Tawk.to, or HubSpot Chat
- Set it to show only during business hours, or use a simple chatbot for FAQs
Even if you just collect a name and email, that’s one more lead you wouldn’t have had.
11. Track What’s Working
You can’t improve what you don’t measure.
Install free tools like:
- Google Analytics (see where visitors come from and what pages they view)
- Google Search Console (see what keywords you rank for)
- Call tracking software (know which pages drive phone calls)
Watch for patterns. Are people visiting your service pages but not filling out the form? Maybe your CTA needs work. Are blog posts bringing in traffic? Write more like that.
Final Thoughts
Getting more leads from your website isn’t about adding more fluff or flashy graphics. It’s about clarity, trust, and ease.
Speak clearly. Prove you’re legit. Make it stupid-simple to contact you. And most importantly—keep testing and improving.
Your website should be your best closer. When you dial it in, it won’t just sit there looking pretty. It’ll work around the clock, filling your pipeline and growing your business.
Start with one change this week—and let your website start pulling its weight.
Want to see if your homepage is speaking the right language?
Get a free homepage review and find out exactly what to fix to get more calls, clicks, and conversions.
No strings. Just real advice that helps your site do its job.
