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Darren

Darren / June 11, 2025

How to Get More Leads from Your Website: A Simple Guide That Actually Works

Let’s be honest—your website should be bringing you leads. If it’s not, something’s off. You wouldn’t keep a salesperson on payroll who never closes a deal, …

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Darren / June 11, 2025

Bridging the Two‑Decade Website Gap: How Darren Slaughter Turns Construction Clicks into Contracts

In 2005, most contractors were still living in the Yellow Pages era, while homeowners were already Googling everything that moved. Darren Slaughter saw the …

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Darren / June 11, 2025

Contractor SEO: Get Your Business Found Online Without Wasting Money

Let’s face it—getting found online as a contractor can feel like trying to win a game you don’t even know the rules to. You’re great at building homes, not …

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Darren / June 11, 2025

How to Market Myself as a Contractor: A Simple Blueprint That Fills Your Schedule Without Draining Your Wallet

Picture your contracting business as a freshly framed house. Your skills are the studs and joists—strong, square, and built to last. Marketing is the siding, …

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Darren / June 11, 2025

Best Construction Business Marketing Online: A No‑Fluff Playbook for 2025

Marketing a construction company online is like running a job site with tight timelines and many moving parts. Each tactic is a trade: SEO lays the foundation, …

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Darren / June 11, 2025

How to Market Yourself as a Contractor: A Simple, Step‑by‑Step Guide

Why Marketing Matters More Than Your Toolbox Imagine driving nails with a hammer that keeps slipping. Without the right grip, every swing wastes energy. …

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Darren / June 10, 2025

The Best Advertising for Contractors: A Straight‑Talk Playbook That Wins Jobs Without Wasting Cash

Advertising a construction or home‑service business used to be simple: slap your logo on the local paper, maybe buy a Yellow Pages ad, and let the phone ring. …

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Darren / June 10, 2025

How Much Does a Construction Website Cost in 2025? A Straight‑Talk Budget Guide

Building a website is a lot like building a house: the price swings wildly depending on size, materials, and craftsmanship. A simple landing page with a …

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Darren / June 10, 2025

How to Create a Brand Voice Online (That Actually Sounds Like You)

If your brand talks like everybody else, it disappears into the noise. That’s why your brand voice—how your business “sounds” online—is one of the most …

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Darren / June 10, 2025

How to Win Local Search: Google Business Profile Tactics That Actually Work in 2025

Local search is the shortest path from someone’s phone to your front door. According to Google’s own data, “near me” searches have grown every year since 2019, …

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