{"id":819,"date":"2025-06-16T14:12:42","date_gmt":"2025-06-16T14:12:42","guid":{"rendered":"https:\/\/darrenslaughter.co\/?p=819"},"modified":"2025-07-05T14:30:08","modified_gmt":"2025-07-05T14:30:08","slug":"how-do-contractors-advertise-a-practical-playbook-for-winning-more-jobs-in-2025","status":"publish","type":"post","link":"https:\/\/darrenslaughter.co\/how-do-contractors-advertise-a-practical-playbook-for-winning-more-jobs-in-2025\/","title":{"rendered":"How Do Contractors Advertise? A Practical Playbook for Winning More Jobs in 2025"},"content":{"rendered":"<p>Scrolling through endless <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-hKO2NN-300x204.jpeg\"  data-excerpt=\"Your crews pour concrete and swing hammers. Marketing feels like a separate language. Good news: you can learn it the same way you learned to read blueprints\u2014one clear line at a time. This guide turns construction marketing into a set of simple, actionable steps you can start today. 1. Lay the Foundation: Know Who You\u2019re&hellip;\" href=\"https:\/\/darrenslaughter.co\/how-to-do-construction-marketing-a-no-nonsense-1000-word-playbook\/\">marketing<\/a> advice can feel like rummaging in a cluttered <a href=\"https:\/\/darrenslaughter.co\/how-to-do-construction-marketing-on-facebook-a-blueprint-for-leads-that-stick\/\">toolbox<\/a>\u2014lots of gadgets, little guidance on which one actually fixes the leak. This article hands you a streamlined set of advertising \u201cpower tools\u201d that successful contractors use today, plus real-world tips on how to work each one. Grab your coffee, pull up a chair, and let\u2019s turn advertising from a headache into a reliable source of steady, profitable work.<\/p>\n<hr \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/darrenslaughter.co\/how-do-contractors-advertise-a-practical-playbook-for-winning-more-jobs-in-2025\/#1_Start_Where_Prospects_Look_for_Help_First_Google_Business_Profile_Local_Services_Ads\" >1. Start Where Prospects Look for Help First: Google Business Profile + Local Services Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/darrenslaughter.co\/how-do-contractors-advertise-a-practical-playbook-for-winning-more-jobs-in-2025\/#2_Own_High-Intent_Keywords_With_Search_Pay-Per-Click_PPC\" >2. Own High-Intent Keywords With Search Pay-Per-Click (PPC)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/darrenslaughter.co\/how-do-contractors-advertise-a-practical-playbook-for-winning-more-jobs-in-2025\/#3_Feed_Curiosity_With_Social_Media_Ads\" >3. Feed Curiosity With Social Media Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/darrenslaughter.co\/how-do-contractors-advertise-a-practical-playbook-for-winning-more-jobs-in-2025\/#4_Stay_Visible_Everywhere_With_Retargeting\" >4. Stay Visible Everywhere With Retargeting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/darrenslaughter.co\/how-do-contractors-advertise-a-practical-playbook-for-winning-more-jobs-in-2025\/#5_Build_Trust_Faster_With_Video_Marketing\" >5. Build Trust Faster With Video Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/darrenslaughter.co\/how-do-contractors-advertise-a-practical-playbook-for-winning-more-jobs-in-2025\/#6_Pair_Digital_Campaigns_With_Hyper-Local_Offline_Ads\" >6. Pair Digital Campaigns With Hyper-Local Offline Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/darrenslaughter.co\/how-do-contractors-advertise-a-practical-playbook-for-winning-more-jobs-in-2025\/#7_Measure_Adjust_Repeat_The_Contractors_Data_Loop\" >7. Measure, Adjust, Repeat: The Contractor\u2019s Data Loop<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/darrenslaughter.co\/how-do-contractors-advertise-a-practical-playbook-for-winning-more-jobs-in-2025\/#A_Simple_Funnel_You_Can_Copy_Today\" >A Simple Funnel You Can Copy Today<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/darrenslaughter.co\/how-do-contractors-advertise-a-practical-playbook-for-winning-more-jobs-in-2025\/#Wrapping_Up\" >Wrapping Up<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Start_Where_Prospects_Look_for_Help_First_Google_Business_Profile_Local_Services_Ads\"><\/span>1. Start Where Prospects <strong>Look for Help First<\/strong>: Google Business Profile + Local Services Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Imagine a homeowner standing knee-deep in basement water. They\u2019re not searching TikTok dance trends; they\u2019re typing <em>\u201cemergency plumber near me\u201d<\/em> into Google.<\/p>\n<ul>\n<li><strong>Google Business Profile (GBP)<\/strong> \u2013 Claiming and optimizing your free listing is step one. Add up-to-date photos, services, and hours. Respond to every review. Think of GBP as your digital storefront window.<\/li>\n<li><strong>Local Services <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/pinterest-300x157.webp\"  data-excerpt=\"When a homeowner scrolls through Pinterest, they\u2019re not just killing time\u2014they\u2019re drawing a roadmap for their next big purchase. Each pin saved, board organized, and keyword searched whispers where that person is on the journey from \u201csomeday dream\u201d to \u201ccall the contractor.\u201d By studying Pinterest traffic the way a builder studies blueprints, you, the contractor,&hellip;\" href=\"https:\/\/darrenslaughter.co\/what-pinterest-traffic-can-teach-contractors-about-buyer-intent\/\">Ads<\/a> (LSAs)<\/strong> \u2013 LSAs sit even higher than pay-per-click results and charge by lead, not click. Complete Google\u2019s background check, upload licensing, and encourage customers to review you. The green \u201cGoogle Guaranteed\u201d badge tells anxious homeowners, \u201cThis crew is legit.\u201d<\/li>\n<\/ul>\n<blockquote><p><strong>Practical tip:<\/strong> Schedule a five-minute reminder after each finished job to text your client a review link. Volume and freshness of reviews push you up the LSA stack.<\/p><\/blockquote>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"2_Own_High-Intent_Keywords_With_Search_Pay-Per-Click_PPC\"><\/span>2. Own High-Intent Keywords With Search Pay-Per-Click (PPC)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Not every searcher wants \u201ccontractor memes.\u201d Many are ready to hire right now. That\u2019s where PPC shines.<\/p>\n<ul>\n<li><strong>Tight <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-tUA3vi-300x200.jpeg\"  data-excerpt=\"Why LSAs Deserve a Spot in Your Toolbelt Google\u2019s Local Services Ads (LSAs) sit above every other search result\u2014even traditional PPC\u2014when a homeowner types \u201cfoundation repair near me.\u201d They\u2019re pay-per-lead, not pay-per-click, so you spend money only when a prospect actually calls, messages, or books. Studies show construction and home-service companies typically pay $25 to&hellip;\" href=\"https:\/\/darrenslaughter.co\/what-is-construction-marketing-with-google-local-services-ads-a-2025-playbook-for-contractors-who-want-the-phone-to-ring\/\">Ad<\/a> Groups:<\/strong> Group keywords like <em>\u201ckitchen remodel estimate\u201d<\/em> and <em>\u201ckitchen renovation cost\u201d<\/em> together\u2014then craft a headline such as \u201cFree Kitchen Remodel Estimate in Newark.\u201d<\/li>\n<li><strong>Relevant <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-Y8EwCz-300x200.jpeg\"  data-excerpt=\"Picture a storefront that magically swaps signage the moment a passer-by walks up\u2014\u201cWelcome, Philadelphia Homeowners!\u201d for one visitor, \u201cHello, Main-Line Remodelers!\u201d for the next. That, in essence, is what a geo-targeted landing page does online. But with Google\u2019s algorithm now wielding AI ranking factors, does hyper-local content still earn its keep, or has the tactic&hellip;\" href=\"https:\/\/darrenslaughter.co\/geo-targeted-landing-pages-do-they-still-move-the-needle-in-2025\/\">Landing Pages<\/a>:<\/strong> Never send a roofing ad to your general home page. Create a page answering common roofing questions, showcasing before-and-afters, and offering a quick-quote form.<\/li>\n<\/ul>\n<blockquote><p><strong>Analogy:<\/strong> Think of keywords as radio stations. You wouldn\u2019t blast rock on a jazz station; match the tune (ad) to the station (search intent).<\/p><\/blockquote>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"3_Feed_Curiosity_With_Social_Media_Ads\"><\/span>3. Feed Curiosity With Social Media Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Homeowners often scroll social feeds while sipping evening tea. They\u2019re not searching for you, but the right visual can spark a \u201cWe should finally redo our deck\u201d moment.<\/p>\n<ul>\n<li><strong><a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-bWLdmm-300x199.jpeg\"  data-excerpt=\"Why Facebook Still Owns the Jobsite With 3.06 billion monthly active users, Facebook is the bustling digital main street where your future clients already hang out. (backlinko.com) Even as new platforms pop up, its reach and targeting muscle make it the #1 channel for local contractors who need steady leads, not fleeting likes. Add in&hellip;\" href=\"https:\/\/darrenslaughter.co\/how-to-do-construction-marketing-on-facebook-a-blueprint-for-leads-that-stick\/\">Facebook<\/a> &amp; <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-En0uEK-300x200.jpeg\"  data-excerpt=\"&nbsp; 1. See the Opportunity Before You Break Ground Instagram isn\u2019t just selfies and latte art\u2014it\u2019s 2 billion monthly users spending about 33 minutes a day on the app. (backlinko.com, demandsage.com) Better yet, construction brands average a healthy 4.4 % engagement rate, higher than most industries. (blog.hootsuite.com) That\u2019s prime real estate for builders, remodelers, and&hellip;\" href=\"https:\/\/darrenslaughter.co\/how-to-market-your-construction-business-on-instagram-a-10-step-blueprint\/\">Instagram<\/a>:<\/strong> Use zip-code targeting plus the <em>\u201chomeownership\u201d<\/em> filter. Carousel ads highlighting project stages let people swipe through your process faster than flipping magazine pages.<\/li>\n<li><strong>TikTok &amp; Reels:<\/strong> Short, time-lapse videos of a roof tear-off or bathroom demo grab attention in under eight seconds. Add captions; most viewers keep volume off.<\/li>\n<li><strong>Soft Offers:<\/strong> Promote guides like \u201c5 Signs Your Driveway Needs Repaving\u201d to warm up prospects before pitching a full quote.<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"4_Stay_Visible_Everywhere_With_Retargeting\"><\/span>4. Stay Visible Everywhere With Retargeting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Only a slice of visitors book estimates on their first visit. Retargeting follows the rest as they read news or watch YouTube.<\/p>\n<ul>\n<li><strong>Display Banners:<\/strong> Show recent job photos plus a headline like \u201cDeck spots filling fast\u2014schedule now.\u201d<\/li>\n<li><strong>Frequency Caps:<\/strong> Limit impressions to prevent burnout. Three to five views a day keeps your brand familiar without feeling stalker-ish.<\/li>\n<\/ul>\n<blockquote><p><strong>Metaphor:<\/strong> Retargeting is the friendly yard sign that seems to pop up everywhere\u2014online instead of on street corners.<\/p><\/blockquote>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"5_Build_Trust_Faster_With_Video_Marketing\"><\/span>5. Build Trust Faster With Video Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Video bridges the gap between \u201cI\u2019ve never heard of you\u201d and \u201cTake my money\u201d by showing real people and real craftsmanship.<\/p>\n<ul>\n<li><strong>YouTube Pre-Roll:<\/strong> Start with a pain point: \u201cLeaky roof ruining your Sunday?\u201d Then display a quick repair montage and end with your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-cQlj5X-300x225.jpeg\"  data-excerpt=\"Your Website Is a Work Truck\u2014Not a Show Car When you haul lumber to a job, you don\u2019t drive a chrome-plated show car; you choose the fastest, toughest truck you can afford. Your website should feel the same\u2014built for speed and ready to work. Every extra second of load time is like driving that truck&hellip;\" href=\"https:\/\/darrenslaughter.co\/contractor-website-design-cutting-page-load-time-in-half\/\">web<\/a> address.<\/li>\n<li><strong>Project Walkthroughs:<\/strong> Record a two-minute tour explaining material choices and timelines. Authentic, unpolished footage often outperforms slick commercials because it feels honest.<\/li>\n<li><strong>Client Testimonials:<\/strong> A homeowner praising your punctuality on camera beats a paragraph of text any day.<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"6_Pair_Digital_Campaigns_With_Hyper-Local_Offline_Ads\"><\/span>6. Pair Digital Campaigns With Hyper-Local Offline Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Digital dominates, but tangible touchpoints still matter\u2014especially in tight-knit neighborhoods.<\/p>\n<ul>\n<li><strong>Yard Signs:<\/strong> Leave one at every job site with a QR code linking to your gallery. Neighbors get a live demo of your work.<\/li>\n<li><strong>Every-Door <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-GtxgcL-300x200.jpeg\"  data-excerpt=\"Remember the feeling of opening a brightly colored envelope and finding something made just for you? That moment of discovery is the secret power of direct mail\u2014and it\u2019s stronger than ever. In 2025, smart marketers aren\u2019t asking if they should mail; they\u2019re asking how often. Here\u2019s a practical playbook you can swipe for your next&hellip;\" href=\"https:\/\/darrenslaughter.co\/direct-mail-in-2025-why-tangible-marketing-still-delivers\/\">Direct Mail<\/a> (EDDM):<\/strong> Send postcards to the same block the week you install new siding. The fresh facade acts as proof; the postcard supplies context.<\/li>\n<li><strong>Branded Trucks:<\/strong> A rolling billboard that quietly racks up thousands of impressions as you commute.<\/li>\n<\/ul>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"7_Measure_Adjust_Repeat_The_Contractors_Data_Loop\"><\/span>7. Measure, Adjust, Repeat: The Contractor\u2019s Data Loop<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Advertising without tracking is like framing a house without a level. Key numbers to watch:<\/p>\n<ol>\n<li><strong>Cost per Lead (CPL)<\/strong> \u2013 Total ad spend divided by leads generated.<\/li>\n<li><strong>Lead-to-Appointment Rate<\/strong> \u2013 How many inquiries turn into on-site estimates.<\/li>\n<li><strong>Close Rate<\/strong> \u2013 Jobs sold versus appointments held.<\/li>\n<\/ol>\n<p>Set weekly 15-minute \u201cscoreboard\u201d sessions. Pause any channel with a ballooning CPL and <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-tdGS8d-300x214.jpeg\"  data-excerpt=\"Thumbtack can feel like a bustling home-show floor compressed into an app\u2014thousands of homeowners wander past, each one ready to ask, \u201cCan you help with my project?\u201d When you know how to set up your booth, greet visitors fast, and price your bids smartly, that virtual floor becomes a steady pipeline of profitable work. This&hellip;\" href=\"https:\/\/darrenslaughter.co\/construction-marketing-with-thumbtack-a-step-by-step-guide-to-turning-clicks-into-contracts\/\">funnel<\/a> that <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-hgJfPE-300x200.jpeg\"  data-excerpt=\"Money feels tight, yet leads still have to flow. The good news? Some of the most effective contractor marketing tactics cost little more than sweat and persistence. Below is a 1,000-word game plan packed with free\u2014or almost free\u2014ways to get your phone ringing without raiding your tool trailer. 1. Turn Every Job Site Into a&hellip;\" href=\"https:\/\/darrenslaughter.co\/zero-dollar-hustle-the-best-marketing-for-contractors-with-no-budget\/\">budget<\/a> into the winner. Small pivots compound into big savings over a year.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"A_Simple_Funnel_You_Can_Copy_Today\"><\/span>A Simple Funnel You Can Copy Today<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><strong>Google LSAs<\/strong> capture urgent, ready-to-hire homeowners.<\/li>\n<li><strong>Search PPC<\/strong> scoops up specific project keywords.<\/li>\n<li><strong>Social Ads<\/strong> nurture early-stage dreamers with visuals.<\/li>\n<li><strong>Retargeting<\/strong> herds undecided visitors back to request quotes.<\/li>\n<li><strong>Video &amp; Offline Touches<\/strong> reinforce credibility and keep you top of mind.<\/li>\n<\/ol>\n<p>Blend these steps, and you\u2019ve built a self-feeding engine: more leads \u2192 more jobs \u2192 more reviews \u2192 higher LSA ranking \u2192 even more leads.<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span>Wrapping Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u201cHow do contractors advertise?\u201d The pros treat it like any craft: pick the right tools, follow proven steps, measure twice, and cut once. Master the channels above and your calendar will stay as full as a well-stocked nail pouch.<\/p>\n<p>Need a quick win to kick things off? <strong>Grab a free, no-strings homepage review<\/strong> to see if your website is ready to convert the traffic your new ads will drive. <a href=\"https:\/\/darrenslaughter.co\/free-homepage-review\/\">Claim yours here<\/a>.<\/p>\n<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>","protected":false},"excerpt":{"rendered":"<p>Scrolling through endless marketing advice can feel like rummaging in a cluttered toolbox\u2014lots of gadgets, little guidance on which one actually fixes the leak. This<\/p>\n","protected":false},"author":2,"featured_media":675,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_26010935_26010935":"","linkedin_uL8FmmzIDq_uL8FmmzIDq":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"enabled":false},"version":2}},"categories":[3],"tags":[],"class_list":["post-819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-construction-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.5 (Yoast SEO v25.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Do Contractors Advertise? 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