{"id":437,"date":"2025-06-08T00:17:36","date_gmt":"2025-06-08T00:17:36","guid":{"rendered":"https:\/\/darrenslaughter.co\/?p=437"},"modified":"2025-07-05T14:38:55","modified_gmt":"2025-07-05T14:38:55","slug":"what-should-a-contractor-website-include-10-must-have-elements-to-build-trust-and-win-jobs","status":"publish","type":"post","link":"https:\/\/darrenslaughter.co\/what-should-a-contractor-website-include-10-must-have-elements-to-build-trust-and-win-jobs\/","title":{"rendered":"What Should a Contractor Website Include? 10 Must-Have Elements to Build Trust and Win Jobs"},"content":{"rendered":"<p>Your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-glQ3NQ-300x200.jpeg\"  data-excerpt=\"You don\u2019t need to out-spend the national chains\u2014you just need to out-think them. Below are battle-tested digital marketing ideas built for contractors who want the phone ringing and the calendar full without drowning in guru jargon. Grab a fresh cup of coffee, settle in, and let\u2019s map out a plan that works in the real&hellip;\" href=\"https:\/\/darrenslaughter.co\/contractor-digital-marketing-ideas-that-actually-win-jobs\/\">contractor<\/a> <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-1DcPFG-300x284.jpeg\"  data-excerpt=\"Choosing a website design partner shouldn\u2019t feel like rolling the dice on a blind bid. The right firm turns your online presence into a 24\/7 sales machine; the wrong one leaves you with a pricey digital pamphlet that no one reads. Below is a practical, no-fluff checklist\u2014built for contractors\u2014covering everything you need to vet a&hellip;\" href=\"https:\/\/darrenslaughter.co\/what-to-look-for-in-a-construction-website-design-company\/\">website<\/a> isn\u2019t just a digital <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-5IivfW-300x200.jpeg\"  data-excerpt=\"Remember the good old days when you could hit a \u201cChat with a rep\u201d button inside Facebook Business Manager and a human being actually answered? In 2025, that feels like remembering pay phones. Today, if you run a business page and something breaks, the odds of getting real help from Facebook (now Meta) are close&hellip;\" href=\"https:\/\/darrenslaughter.co\/facebook-offers-no-support-for-business-pages-the-reality-and-how-to-survive-it\/\">business<\/a> card\u2014it\u2019s your hardest-working employee. It works 24\/7. It never takes a lunch break. And if it\u2019s built right, it can be your top source of <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-cVbXe8-300x200.jpeg\"  data-excerpt=\"Let\u2019s be honest\u2014your website should be bringing you leads. If it\u2019s not, something\u2019s off. You wouldn\u2019t keep a salesperson on payroll who never closes a deal, right? Same rules apply here. Your site should be working just as hard as you are\u2014day, night, and weekends. The good news? You don\u2019t need to be a tech&hellip;\" href=\"https:\/\/darrenslaughter.co\/how-to-get-more-leads-from-your-website-a-simple-guide-that-actually-works\/\">leads<\/a>, even while you&#8217;re up on a ladder or behind the wheel of your truck.<\/p>\n<p>But here\u2019s the thing: most <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-cQlj5X-300x225.jpeg\"  data-excerpt=\"Your Website Is a Work Truck\u2014Not a Show Car When you haul lumber to a job, you don\u2019t drive a chrome-plated show car; you choose the fastest, toughest truck you can afford. Your website should feel the same\u2014built for speed and ready to work. Every extra second of load time is like driving that truck&hellip;\" href=\"https:\/\/darrenslaughter.co\/contractor-website-design-cutting-page-load-time-in-half\/\">contractor websites<\/a> are missing the mark. They\u2019re either outdated, cluttered, or just don\u2019t answer the basic questions a homeowner has when they land on the site.<\/p>\n<p>So what should a contractor website include? Let\u2019s walk through the 10 key elements every contractor site needs to help you build <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-tUA3vi-300x200.jpeg\"  data-excerpt=\"Why LSAs Deserve a Spot in Your Toolbelt Google\u2019s Local Services Ads (LSAs) sit above every other search result\u2014even traditional PPC\u2014when a homeowner types \u201cfoundation repair near me.\u201d They\u2019re pay-per-lead, not pay-per-click, so you spend money only when a prospect actually calls, messages, or books. Studies show construction and home-service companies typically pay $25 to&hellip;\" href=\"https:\/\/darrenslaughter.co\/what-is-construction-marketing-with-google-local-services-ads-a-2025-playbook-for-contractors-who-want-the-phone-to-ring\/\">trust<\/a>, show off your work, and turn clicks into calls.<\/p>\n<hr \/>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/darrenslaughter.co\/what-should-a-contractor-website-include-10-must-have-elements-to-build-trust-and-win-jobs\/#1_A_Clear_and_Honest_Headline\" >1. A Clear and Honest Headline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/darrenslaughter.co\/what-should-a-contractor-website-include-10-must-have-elements-to-build-trust-and-win-jobs\/#2_Contact_Info_Thats_Easy_to_Find\" >2. Contact Info That\u2019s Easy to Find<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/darrenslaughter.co\/what-should-a-contractor-website-include-10-must-have-elements-to-build-trust-and-win-jobs\/#3_A_Services_Overview_With_Individual_Pages\" >3. A Services Overview (With Individual Pages)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/darrenslaughter.co\/what-should-a-contractor-website-include-10-must-have-elements-to-build-trust-and-win-jobs\/#4_A_Project_Gallery_with_Real_Photos\" >4. A Project Gallery with Real Photos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/darrenslaughter.co\/what-should-a-contractor-website-include-10-must-have-elements-to-build-trust-and-win-jobs\/#5_Testimonials_and_Reviews\" >5. Testimonials and Reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/darrenslaughter.co\/what-should-a-contractor-website-include-10-must-have-elements-to-build-trust-and-win-jobs\/#6_Trust_Signals\" >6. Trust Signals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/darrenslaughter.co\/what-should-a-contractor-website-include-10-must-have-elements-to-build-trust-and-win-jobs\/#7_About_Page_That_Feels_Personal\" >7. About Page That Feels Personal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/darrenslaughter.co\/what-should-a-contractor-website-include-10-must-have-elements-to-build-trust-and-win-jobs\/#8_Mobile-Friendly_Design\" >8. Mobile-Friendly Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/darrenslaughter.co\/what-should-a-contractor-website-include-10-must-have-elements-to-build-trust-and-win-jobs\/#9_Search_Engine_Optimization_SEO_Basics\" >9. Search Engine Optimization (SEO) Basics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/darrenslaughter.co\/what-should-a-contractor-website-include-10-must-have-elements-to-build-trust-and-win-jobs\/#10_A_Strong_Call_to_Action_CTA\" >10. A Strong Call to Action (CTA)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/darrenslaughter.co\/what-should-a-contractor-website-include-10-must-have-elements-to-build-trust-and-win-jobs\/#Bonus_Tip_Keep_It_Updated\" >Bonus Tip: Keep It Updated<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/darrenslaughter.co\/what-should-a-contractor-website-include-10-must-have-elements-to-build-trust-and-win-jobs\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_A_Clear_and_Honest_Headline\"><\/span>1. A Clear and Honest Headline<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You\u2019ve got about five seconds to tell people what you do and where you do it.<\/p>\n<p>That first sentence on your homepage should answer two simple questions:<\/p>\n<ul>\n<li>What kind of contractor are you?<\/li>\n<li>Where do you work?<\/li>\n<\/ul>\n<p><strong>Example:<\/strong><\/p>\n<blockquote><p><em>\u201cLicensed Remodeling Contractor Serving Bucks County, PA Since 2005.\u201d<\/em><\/p><\/blockquote>\n<p>No fluff. No buzzwords. Just the facts. This is your first shot to connect with someone who might need your services today.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"2_Contact_Info_Thats_Easy_to_Find\"><\/span>2. Contact Info That\u2019s Easy to Find<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It sounds obvious, but you\u2019d be surprised how many contractor <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-ePbQiN-300x197.jpeg\"  data-excerpt=\"Ask any homeowner: delays kill trust. The same is true online. When your site drags, would-be customers bail before they ever see your best work. Google\u2019s Core Web Vitals measure that experience, and pages that score \u201cGood\u201d land higher in search and win more leads. Below is a clear, 30-day action plan to tune your&hellip;\" href=\"https:\/\/darrenslaughter.co\/core-web-vitals-tuning-guide-for-general-contractor-websites-hit-googles-good-threshold-in-30-days\/\">websites<\/a> bury their phone number or leave it off entirely. You want your phone number and a \u201cGet a Quote\u201d button visible at the top of every page.<\/p>\n<p>Add a dedicated <strong>Contact<\/strong> page with:<\/p>\n<ul>\n<li>A simple contact form<\/li>\n<li>Phone number<\/li>\n<li>Email address<\/li>\n<li>Office or service area<\/li>\n<li>Business hours<\/li>\n<li>Google Maps embed (if applicable)<\/li>\n<\/ul>\n<p>Make it stupid-easy for someone to reach you\u2014don\u2019t make them hunt for it.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"3_A_Services_Overview_With_Individual_Pages\"><\/span>3. A Services Overview (With Individual Pages)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>List your main services clearly. Don\u2019t just say \u201cWe do everything.\u201d Break it out into specific offerings like:<\/p>\n<ul>\n<li>Kitchen remodeling<\/li>\n<li>Roof replacement<\/li>\n<li>Bathroom renovations<\/li>\n<li>Deck building<\/li>\n<li>Home additions<\/li>\n<\/ul>\n<p>Even better, give each service its own page. That helps with SEO and gives people a place to land when they search for specific help.<\/p>\n<p><strong>Example:<\/strong><\/p>\n<blockquote><p><em>\u201cLooking for expert roof replacement in Cherry Hill? We\u2019ve helped over 200 homeowners repair and replace worn-out roofs in the past 10 years. Learn more about our process here.\u201d<\/em><\/p><\/blockquote>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"4_A_Project_Gallery_with_Real_Photos\"><\/span>4. A Project Gallery with Real Photos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your work speaks louder than any sales pitch. A clean, simple photo gallery shows people what you&#8217;re capable of.<\/p>\n<p>Use:<\/p>\n<ul>\n<li>Before-and-after shots<\/li>\n<li>Project captions with location and service<\/li>\n<li>Clean, well-lit photos (smartphone shots are fine if taken well)<\/li>\n<\/ul>\n<p><strong>Bonus tip:<\/strong> Add a few short project write-ups. Think of them like mini case studies: what the client needed, what you did, and the end result.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"5_Testimonials_and_Reviews\"><\/span>5. Testimonials and Reviews<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When people are about to spend thousands on a contractor, they want proof you&#8217;re legit. Show reviews right on your website\u2014don\u2019t just send people off to Google or Yelp.<\/p>\n<p><strong>Best practice:<\/strong><\/p>\n<ul>\n<li>Put 2\u20133 standout <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-bWLdmm-300x199.jpeg\"  data-excerpt=\"If you\u2019re in the construction business, you already know word of mouth is gold. But in today\u2019s digital world, it\u2019s not just what your clients say at the local diner or over the backyard fence\u2014it\u2019s what they say online. Testimonials are the modern version of a handshake and a \u201ctrust me, they\u2019re good.\u201d Let\u2019s dig&hellip;\" href=\"https:\/\/darrenslaughter.co\/testimonials-in-construction-marketing-turning-happy-clients-into-your-best-sales-tool\/\">testimonials<\/a> on your homepage<\/li>\n<li>Add a dedicated <strong>Reviews<\/strong> page<\/li>\n<li>Use real names and photos if you have permission (adds credibility)<\/li>\n<\/ul>\n<p>Even better? Link to live Google or <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-bWLdmm-300x199.jpeg\"  data-excerpt=\"Why Facebook Still Owns the Jobsite With 3.06 billion monthly active users, Facebook is the bustling digital main street where your future clients already hang out. (backlinko.com) Even as new platforms pop up, its reach and targeting muscle make it the #1 channel for local contractors who need steady leads, not fleeting likes. Add in&hellip;\" href=\"https:\/\/darrenslaughter.co\/how-to-do-construction-marketing-on-facebook-a-blueprint-for-leads-that-stick\/\">Facebook<\/a> review feeds so they update automatically.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"6_Trust_Signals\"><\/span>6. Trust Signals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>People are naturally skeptical of contractors they haven\u2019t met yet. You can build trust quickly with a few visual cues:<\/p>\n<ul>\n<li>License numbers<\/li>\n<li>Insurance info<\/li>\n<li>BBB badge<\/li>\n<li>Manufacturer certifications (GAF, CertainTeed, etc.)<\/li>\n<li>\u201cGoogle 5-Star Rated\u201d badge<\/li>\n<li>Trade association logos<\/li>\n<\/ul>\n<p>These act like little seals of approval and lower the barrier to contact.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"7_About_Page_That_Feels_Personal\"><\/span>7. About Page That Feels Personal<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The <strong>About<\/strong> page is your chance to show there\u2019s a real person behind the business. Tell a short story: how you got started, what drives your work, and how you treat your clients.<\/p>\n<p>Keep it friendly and down-to-earth. Skip the corporate jargon.<\/p>\n<p><strong>Example:<\/strong><\/p>\n<blockquote><p><em>\u201cI started this company in 2010 after 12 years as a lead carpenter. I wanted to build a business that focused on quality, communication, and keeping promises. Today, we\u2019ve helped over 500 homeowners across South Jersey with remodeling, repairs, and renovations.\u201d<\/em><\/p><\/blockquote>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"8_Mobile-Friendly_Design\"><\/span>8. Mobile-Friendly Design<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Most of your traffic will come from phones, not desktops. Your site needs to:<\/p>\n<ul>\n<li>Load fast<\/li>\n<li>Be easy to scroll<\/li>\n<li>Use large, tap-friendly buttons<\/li>\n<li>Keep text readable without zooming<\/li>\n<\/ul>\n<p>Test it yourself on your own phone. If it\u2019s hard to use, fix it\u2014because no one else will bother.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"9_Search_Engine_Optimization_SEO_Basics\"><\/span>9. Search Engine Optimization (SEO) Basics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You don\u2019t need to be an SEO expert, but your website should follow a few basic rules so Google can find and rank it:<\/p>\n<ul>\n<li>Use location-based <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-En0uEK-300x200.jpeg\"  data-excerpt=\"Scrolling through endless marketing advice can feel like rummaging in a cluttered toolbox\u2014lots of gadgets, little guidance on which one actually fixes the leak. This article hands you a streamlined set of advertising \u201cpower tools\u201d that successful contractors use today, plus real-world tips on how to work each one. Grab your coffee, pull up a&hellip;\" href=\"https:\/\/darrenslaughter.co\/how-do-contractors-advertise-a-practical-playbook-for-winning-more-jobs-in-2025\/\">keywords<\/a> on each page (e.g., <em>\u201cKitchen remodeling in Wilmington\u201d<\/em>)<\/li>\n<li>Add title tags and meta descriptions<\/li>\n<li>Include your city and service area throughout the site<\/li>\n<li>Use alt text on images<\/li>\n<li>Write helpful content (like FAQs or blog posts)<\/li>\n<\/ul>\n<p>These steps help you show up when homeowners search for services like yours in your area.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"10_A_Strong_Call_to_Action_CTA\"><\/span>10. A Strong Call to Action (CTA)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Every page on your site should lead somewhere. Tell people what you want them to do next:<\/p>\n<ul>\n<li>\u201cCall now for a free estimate.\u201d<\/li>\n<li>\u201cSchedule your in-home consultation today.\u201d<\/li>\n<li>\u201cGet a free roof inspection\u2014book online now.\u201d<\/li>\n<\/ul>\n<p>Repeat the CTA several times throughout the page\u2014at the top, in the middle, and at the bottom. People don\u2019t always scroll all the way down.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Bonus_Tip_Keep_It_Updated\"><\/span>Bonus Tip: Keep It Updated<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A stale website is like an empty job site\u2014nobody trusts it. Keep things fresh by:<\/p>\n<ul>\n<li>Updating your gallery with recent work<\/li>\n<li>Posting new reviews<\/li>\n<li>Refreshing your homepage copy once or twice a year<\/li>\n<li>Adding a blog or FAQ section to answer common questions<\/li>\n<\/ul>\n<p>Google notices when you update your site regularly\u2014and so do your customers.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Building a contractor website that actually brings in leads doesn\u2019t have to be complicated. Just cover the basics, keep it clean and simple, and talk like a real person.<\/p>\n<p>When your site tells people what you do, shows the work you\u2019ve done, and makes it easy to get in touch, you\u2019re way ahead of most contractors in your area.<\/p>\n<p>So if you&#8217;re wondering what your contractor website should include\u2014start with these 10 essentials. Do them well, and your website won&#8217;t just sit there&#8230; it\u2019ll go to work for you.<\/p>\n<p><strong>Ready to upgrade your site? Start with one section at a time, and before you know it, you\u2019ll have a website that\u2019s pulling its weight\u2014and then some.<\/strong><\/p>\n<p><strong>Want to see if your homepage is speaking the right language?<\/strong><br \/>\nGet a <a href=\"https:\/\/darrenslaughter.co\/free-homepage-review\/\">free homepage review<\/a> and find out exactly what to fix to get more calls, clicks, and conversions.<\/p>\n<p>No strings. Just real advice that helps your site do its job.<\/p>\n<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>","protected":false},"excerpt":{"rendered":"<p>Your contractor website isn\u2019t just a digital business card\u2014it\u2019s your hardest-working employee. It works 24\/7. It never takes a lunch break. And if it\u2019s built<\/p>\n","protected":false},"author":2,"featured_media":438,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_26010935_26010935":"","linkedin_uL8FmmzIDq_uL8FmmzIDq":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"enabled":false},"version":2}},"categories":[2],"tags":[],"class_list":["post-437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-websites-for-contractors"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.6 (Yoast SEO v25.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Should a Contractor Website Include? 10 Must-Have Elements to Build Trust and Win Jobs - DARREN SLAUGHTER<\/title>\n<meta name=\"description\" content=\"Transform your online presence with a contractor website that works tirelessly to generate leads and build trust.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/darrenslaughter.co\/what-should-a-contractor-website-include-10-must-have-elements-to-build-trust-and-win-jobs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Should a Contractor Website Include? 10 Must-Have Elements to Build Trust and Win Jobs\" \/>\n<meta property=\"og:description\" content=\"Transform your online presence with a contractor website that works tirelessly to generate leads and build trust.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/darrenslaughter.co\/what-should-a-contractor-website-include-10-must-have-elements-to-build-trust-and-win-jobs\/\" \/>\n<meta property=\"og:site_name\" content=\"DARREN SLAUGHTER\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DarrenSlaughterCo\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/DarrenSlaughterCo\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-08T00:17:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-05T14:38:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-cH0aaY.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2174\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Darren\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DarenSlaughter\" \/>\n<meta name=\"twitter:site\" content=\"@DarenSlaughter\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Darren\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/darrenslaughter.co\/what-should-a-contractor-website-include-10-must-have-elements-to-build-trust-and-win-jobs\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/darrenslaughter.co\/what-should-a-contractor-website-include-10-must-have-elements-to-build-trust-and-win-jobs\/\"},\"author\":{\"name\":\"Darren\",\"@id\":\"https:\/\/darrenslaughter.co\/#\/schema\/person\/f6c5d455e1fc54ea48363f97fa2e8667\"},\"headline\":\"What Should a Contractor Website Include? 10 Must-Have Elements to Build Trust and Win Jobs\",\"datePublished\":\"2025-06-08T00:17:36+00:00\",\"dateModified\":\"2025-07-05T14:38:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/darrenslaughter.co\/what-should-a-contractor-website-include-10-must-have-elements-to-build-trust-and-win-jobs\/\"},\"wordCount\":1105,\"publisher\":{\"@id\":\"https:\/\/darrenslaughter.co\/#\/schema\/person\/f6c5d455e1fc54ea48363f97fa2e8667\"},\"image\":{\"@id\":\"https:\/\/darrenslaughter.co\/what-should-a-contractor-website-include-10-must-have-elements-to-build-trust-and-win-jobs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-cH0aaY.jpeg\",\"articleSection\":[\"Websites for contractors\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/darrenslaughter.co\/what-should-a-contractor-website-include-10-must-have-elements-to-build-trust-and-win-jobs\/\",\"url\":\"https:\/\/darrenslaughter.co\/what-should-a-contractor-website-include-10-must-have-elements-to-build-trust-and-win-jobs\/\",\"name\":\"What Should a Contractor Website Include? 10 Must-Have Elements to Build Trust and Win Jobs - DARREN SLAUGHTER\",\"isPartOf\":{\"@id\":\"https:\/\/darrenslaughter.co\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/darrenslaughter.co\/what-should-a-contractor-website-include-10-must-have-elements-to-build-trust-and-win-jobs\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/darrenslaughter.co\/what-should-a-contractor-website-include-10-must-have-elements-to-build-trust-and-win-jobs\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-cH0aaY.jpeg\",\"datePublished\":\"2025-06-08T00:17:36+00:00\",\"dateModified\":\"2025-07-05T14:38:55+00:00\",\"description\":\"Transform your online presence with a contractor website that works tirelessly to generate leads and build trust.\",\"breadcrumb\":{\"@id\":\"https:\/\/darrenslaughter.co\/what-should-a-contractor-website-include-10-must-have-elements-to-build-trust-and-win-jobs\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/darrenslaughter.co\/what-should-a-contractor-website-include-10-must-have-elements-to-build-trust-and-win-jobs\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/darrenslaughter.co\/what-should-a-contractor-website-include-10-must-have-elements-to-build-trust-and-win-jobs\/#primaryimage\",\"url\":\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-cH0aaY.jpeg\",\"contentUrl\":\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-cH0aaY.jpeg\",\"width\":2174,\"height\":1440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/darrenslaughter.co\/what-should-a-contractor-website-include-10-must-have-elements-to-build-trust-and-win-jobs\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/darrenslaughter.co\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Should a Contractor Website Include? 10 Must-Have Elements to Build Trust and Win Jobs\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/darrenslaughter.co\/#website\",\"url\":\"https:\/\/darrenslaughter.co\/\",\"name\":\"Websites for Contractors\",\"description\":\"Contractor Websites That Work!\",\"publisher\":{\"@id\":\"https:\/\/darrenslaughter.co\/#\/schema\/person\/f6c5d455e1fc54ea48363f97fa2e8667\"},\"alternateName\":\"Contractor Websites\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/darrenslaughter.co\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/darrenslaughter.co\/#\/schema\/person\/f6c5d455e1fc54ea48363f97fa2e8667\",\"name\":\"Darren\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/darrenslaughter.co\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/05\/download-1-scaled.png\",\"contentUrl\":\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/05\/download-1-scaled.png\",\"width\":2560,\"height\":1267,\"caption\":\"Darren\"},\"logo\":{\"@id\":\"https:\/\/darrenslaughter.co\/#\/schema\/person\/image\/\"},\"description\":\"My job is to help construction companies translate what they do into a website that actually works\u2014for the visitor and the bottom line. Let's start with a free home page review and see where your website can take you.\",\"sameAs\":[\"https:\/\/www.facebook.com\/DarrenSlaughterCo\/\",\"https:\/\/www.linkedin.com\/in\/darrenslaughter\/\",\"https:\/\/x.com\/DarenSlaughter\",\"https:\/\/www.youtube.com\/@DarrenSlaughterdotCo\"],\"url\":\"https:\/\/darrenslaughter.co\/author\/darren\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What Should a Contractor Website Include? 10 Must-Have Elements to Build Trust and Win Jobs - DARREN SLAUGHTER","description":"Transform your online presence with a contractor website that works tirelessly to generate leads and build trust.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/darrenslaughter.co\/what-should-a-contractor-website-include-10-must-have-elements-to-build-trust-and-win-jobs\/","og_locale":"en_US","og_type":"article","og_title":"What Should a Contractor Website Include? 10 Must-Have Elements to Build Trust and Win Jobs","og_description":"Transform your online presence with a contractor website that works tirelessly to generate leads and build trust.","og_url":"https:\/\/darrenslaughter.co\/what-should-a-contractor-website-include-10-must-have-elements-to-build-trust-and-win-jobs\/","og_site_name":"DARREN SLAUGHTER","article_publisher":"https:\/\/www.facebook.com\/DarrenSlaughterCo\/","article_author":"https:\/\/www.facebook.com\/DarrenSlaughterCo\/","article_published_time":"2025-06-08T00:17:36+00:00","article_modified_time":"2025-07-05T14:38:55+00:00","og_image":[{"width":2174,"height":1440,"url":"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-cH0aaY.jpeg","type":"image\/jpeg"}],"author":"Darren","twitter_card":"summary_large_image","twitter_creator":"@DarenSlaughter","twitter_site":"@DarenSlaughter","twitter_misc":{"Written by":"Darren","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/darrenslaughter.co\/what-should-a-contractor-website-include-10-must-have-elements-to-build-trust-and-win-jobs\/#article","isPartOf":{"@id":"https:\/\/darrenslaughter.co\/what-should-a-contractor-website-include-10-must-have-elements-to-build-trust-and-win-jobs\/"},"author":{"name":"Darren","@id":"https:\/\/darrenslaughter.co\/#\/schema\/person\/f6c5d455e1fc54ea48363f97fa2e8667"},"headline":"What Should a Contractor Website Include? 10 Must-Have Elements to Build Trust and Win Jobs","datePublished":"2025-06-08T00:17:36+00:00","dateModified":"2025-07-05T14:38:55+00:00","mainEntityOfPage":{"@id":"https:\/\/darrenslaughter.co\/what-should-a-contractor-website-include-10-must-have-elements-to-build-trust-and-win-jobs\/"},"wordCount":1105,"publisher":{"@id":"https:\/\/darrenslaughter.co\/#\/schema\/person\/f6c5d455e1fc54ea48363f97fa2e8667"},"image":{"@id":"https:\/\/darrenslaughter.co\/what-should-a-contractor-website-include-10-must-have-elements-to-build-trust-and-win-jobs\/#primaryimage"},"thumbnailUrl":"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-cH0aaY.jpeg","articleSection":["Websites for contractors"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/darrenslaughter.co\/what-should-a-contractor-website-include-10-must-have-elements-to-build-trust-and-win-jobs\/","url":"https:\/\/darrenslaughter.co\/what-should-a-contractor-website-include-10-must-have-elements-to-build-trust-and-win-jobs\/","name":"What Should a Contractor Website Include? 10 Must-Have Elements to Build Trust and Win Jobs - DARREN SLAUGHTER","isPartOf":{"@id":"https:\/\/darrenslaughter.co\/#website"},"primaryImageOfPage":{"@id":"https:\/\/darrenslaughter.co\/what-should-a-contractor-website-include-10-must-have-elements-to-build-trust-and-win-jobs\/#primaryimage"},"image":{"@id":"https:\/\/darrenslaughter.co\/what-should-a-contractor-website-include-10-must-have-elements-to-build-trust-and-win-jobs\/#primaryimage"},"thumbnailUrl":"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-cH0aaY.jpeg","datePublished":"2025-06-08T00:17:36+00:00","dateModified":"2025-07-05T14:38:55+00:00","description":"Transform your online presence with a contractor website that works tirelessly to generate leads and build trust.","breadcrumb":{"@id":"https:\/\/darrenslaughter.co\/what-should-a-contractor-website-include-10-must-have-elements-to-build-trust-and-win-jobs\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/darrenslaughter.co\/what-should-a-contractor-website-include-10-must-have-elements-to-build-trust-and-win-jobs\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/darrenslaughter.co\/what-should-a-contractor-website-include-10-must-have-elements-to-build-trust-and-win-jobs\/#primaryimage","url":"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-cH0aaY.jpeg","contentUrl":"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-cH0aaY.jpeg","width":2174,"height":1440},{"@type":"BreadcrumbList","@id":"https:\/\/darrenslaughter.co\/what-should-a-contractor-website-include-10-must-have-elements-to-build-trust-and-win-jobs\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/darrenslaughter.co\/"},{"@type":"ListItem","position":2,"name":"What Should a Contractor Website Include? 10 Must-Have Elements to Build Trust and Win Jobs"}]},{"@type":"WebSite","@id":"https:\/\/darrenslaughter.co\/#website","url":"https:\/\/darrenslaughter.co\/","name":"Websites for Contractors","description":"Contractor Websites That Work!","publisher":{"@id":"https:\/\/darrenslaughter.co\/#\/schema\/person\/f6c5d455e1fc54ea48363f97fa2e8667"},"alternateName":"Contractor Websites","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/darrenslaughter.co\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/darrenslaughter.co\/#\/schema\/person\/f6c5d455e1fc54ea48363f97fa2e8667","name":"Darren","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/darrenslaughter.co\/#\/schema\/person\/image\/","url":"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/05\/download-1-scaled.png","contentUrl":"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/05\/download-1-scaled.png","width":2560,"height":1267,"caption":"Darren"},"logo":{"@id":"https:\/\/darrenslaughter.co\/#\/schema\/person\/image\/"},"description":"My job is to help construction companies translate what they do into a website that actually works\u2014for the visitor and the bottom line. Let's start with a free home page review and see where your website can take you.","sameAs":["https:\/\/www.facebook.com\/DarrenSlaughterCo\/","https:\/\/www.linkedin.com\/in\/darrenslaughter\/","https:\/\/x.com\/DarenSlaughter","https:\/\/www.youtube.com\/@DarrenSlaughterdotCo"],"url":"https:\/\/darrenslaughter.co\/author\/darren\/"}]}},"jetpack_publicize_connections":[],"_links":{"self":[{"href":"https:\/\/darrenslaughter.co\/wp-json\/wp\/v2\/posts\/437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/darrenslaughter.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/darrenslaughter.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/darrenslaughter.co\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/darrenslaughter.co\/wp-json\/wp\/v2\/comments?post=437"}],"version-history":[{"count":1,"href":"https:\/\/darrenslaughter.co\/wp-json\/wp\/v2\/posts\/437\/revisions"}],"predecessor-version":[{"id":1818,"href":"https:\/\/darrenslaughter.co\/wp-json\/wp\/v2\/posts\/437\/revisions\/1818"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/darrenslaughter.co\/wp-json\/wp\/v2\/media\/438"}],"wp:attachment":[{"href":"https:\/\/darrenslaughter.co\/wp-json\/wp\/v2\/media?parent=437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/darrenslaughter.co\/wp-json\/wp\/v2\/categories?post=437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/darrenslaughter.co\/wp-json\/wp\/v2\/tags?post=437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}