{"id":862,"date":"2025-06-17T15:01:30","date_gmt":"2025-06-17T15:01:30","guid":{"rendered":"https:\/\/darrenslaughter.co\/?p=862"},"modified":"2025-07-05T14:27:35","modified_gmt":"2025-07-05T14:27:35","slug":"how-to-market-your-construction-business-on-instagram-a-10-step-blueprint","status":"publish","type":"post","link":"https:\/\/darrenslaughter.co\/how-to-market-your-construction-business-on-instagram-a-10-step-blueprint\/","title":{"rendered":"How to Market Your Construction Business on Instagram: A 10-Step Blueprint"},"content":{"rendered":"<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_75 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/darrenslaughter.co\/how-to-market-your-construction-business-on-instagram-a-10-step-blueprint\/#1_See_the_Opportunity_Before_You_Break_Ground\" >1. See the Opportunity Before You Break Ground<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/darrenslaughter.co\/how-to-market-your-construction-business-on-instagram-a-10-step-blueprint\/#2_Pour_a_Solid_Foundation_Optimize_Your_Profile\" >2. Pour a Solid Foundation: Optimize Your Profile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/darrenslaughter.co\/how-to-market-your-construction-business-on-instagram-a-10-step-blueprint\/#3_Draft_a_Content_Framework_That_Fits_Your_Crew\" >3. Draft a Content Framework That Fits Your Crew<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/darrenslaughter.co\/how-to-market-your-construction-business-on-instagram-a-10-step-blueprint\/#4_Shoot_Like_a_Pro_With_Tools_in_Your_Pocket\" >4. Shoot Like a Pro With Tools in Your Pocket<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/darrenslaughter.co\/how-to-market-your-construction-business-on-instagram-a-10-step-blueprint\/#5_Write_Captions_That_Read_Like_a_Friendly_Foreman\" >5. Write Captions That Read Like a Friendly Foreman<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/darrenslaughter.co\/how-to-market-your-construction-business-on-instagram-a-10-step-blueprint\/#6_Leverage_Location_Tags_and_Geofencing\" >6. Leverage Location Tags and Geofencing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/darrenslaughter.co\/how-to-market-your-construction-business-on-instagram-a-10-step-blueprint\/#7_Turn_Viewers_Into_Leads_With_Instagram_Ads\" >7. Turn Viewers Into Leads With Instagram Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/darrenslaughter.co\/how-to-market-your-construction-business-on-instagram-a-10-step-blueprint\/#8_Build_Community_Like_You_Build_a_Project_Team\" >8. Build Community Like You Build a Project Team<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/darrenslaughter.co\/how-to-market-your-construction-business-on-instagram-a-10-step-blueprint\/#9_Measure_Twice_Cut_Once_Track_the_Right_Metrics\" >9. Measure Twice, Cut Once: Track the Right Metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/darrenslaughter.co\/how-to-market-your-construction-business-on-instagram-a-10-step-blueprint\/#10_Future_Trends_to_Keep_on_Your_Radar\" >10. Future Trends to Keep on Your Radar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/darrenslaughter.co\/how-to-market-your-construction-business-on-instagram-a-10-step-blueprint\/#Final_Word\" >Final Word<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_See_the_Opportunity_Before_You_Break_Ground\"><\/span>1. See the Opportunity Before You Break Ground<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Instagram isn\u2019t just selfies and latte art\u2014it\u2019s 2 billion monthly users spending about 33 minutes a day on the app. (<a title=\"Instagram Statistics: Key Demographic and User Numbers - Backlinko\" href=\"https:\/\/backlinko.com\/instagram-users?utm_source=chatgpt.com\">backlinko.com<\/a>, <a title=\"Average Time Spent On Social Media Per Day (2025 Stats)\" href=\"https:\/\/www.demandsage.com\/average-time-spent-on-social-media\/?utm_source=chatgpt.com\">demandsage.com<\/a>) Better yet, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-hKO2NN-300x204.jpeg\"  data-excerpt=\"Your crews pour concrete and swing hammers. Marketing feels like a separate language. Good news: you can learn it the same way you learned to read blueprints\u2014one clear line at a time. This guide turns construction marketing into a set of simple, actionable steps you can start today. 1. Lay the Foundation: Know Who You\u2019re&hellip;\" href=\"https:\/\/darrenslaughter.co\/how-to-do-construction-marketing-a-no-nonsense-1000-word-playbook\/\">construction<\/a> brands average a healthy <strong>4.4 % engagement rate<\/strong>, higher than most industries. (<a title=\"Average engagement rates for 12 industries [January 2025]\" href=\"https:\/\/blog.hootsuite.com\/average-engagement-rate\/?utm_source=chatgpt.com\">blog.hootsuite.com<\/a>) That\u2019s prime real estate for builders, remodelers, and specialty trades to show workmanship, earn <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-tUA3vi-300x200.jpeg\"  data-excerpt=\"Why LSAs Deserve a Spot in Your Toolbelt Google\u2019s Local Services Ads (LSAs) sit above every other search result\u2014even traditional PPC\u2014when a homeowner types \u201cfoundation repair near me.\u201d They\u2019re pay-per-lead, not pay-per-click, so you spend money only when a prospect actually calls, messages, or books. Studies show construction and home-service companies typically pay $25 to&hellip;\" href=\"https:\/\/darrenslaughter.co\/what-is-construction-marketing-with-google-local-services-ads-a-2025-playbook-for-contractors-who-want-the-phone-to-ring\/\">trust<\/a>, and feed the lead pipeline.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"2_Pour_a_Solid_Foundation_Optimize_Your_Profile\"><\/span>2. Pour a Solid Foundation: Optimize Your Profile<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Handle + Name:<\/strong> Match your company name so searchers find you fast.<\/li>\n<li><strong>Bio:<\/strong> In one sentence, state service niche + service area + social proof. Ex: \u201cCustom home builds in Charlotte | 150+ projects delivered on time.\u201d<\/li>\n<li><strong>Link in bio:<\/strong> Drive to your project gallery, lead form, or Linktree.<\/li>\n<li><strong>Story Highlights:<\/strong> Use icons for \u201cKitchens,\u201d \u201cDecks,\u201d \u201cReviews,\u201d and \u201cBehind the Crew.\u201d Treat them like model homes\u2014always show your best work.<\/li>\n<\/ul>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"3_Draft_a_Content_Framework_That_Fits_Your_Crew\"><\/span>3. Draft a Content Framework That Fits Your Crew<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Think of each <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-bWLdmm-300x199.jpeg\"  data-excerpt=\"Why Facebook Still Owns the Jobsite With 3.06 billion monthly active users, Facebook is the bustling digital main street where your future clients already hang out. (backlinko.com) Even as new platforms pop up, its reach and targeting muscle make it the #1 channel for local contractors who need steady leads, not fleeting likes. Add in&hellip;\" href=\"https:\/\/darrenslaughter.co\/how-to-do-construction-marketing-on-facebook-a-blueprint-for-leads-that-stick\/\">content<\/a> type as a trade on-site:<\/p>\n<table>\n<thead>\n<tr>\n<th><strong>Content Type<\/strong><\/th>\n<th><strong>Role on the \u201cjob\u201d<\/strong><\/th>\n<th><strong>Frequency<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Reels (15-30 s)<\/strong><\/td>\n<td>Grab attention with motion\u2014time-lapse pours, <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-fV8sro-300x200.jpeg\"  data-excerpt=\"A Bird\u2019s-Eye Shortcut to Trust Imagine handing prospects a jetpack so they can tour your project, storefront, or property in seconds. That\u2019s what drone footage does\u2014no travel, no guessing, just an instant sense of scale and excitement. When viewers feel like they\u2019re hovering over your work, confidence rises and wallets open. Let\u2019s explore how strategic&hellip;\" href=\"https:\/\/darrenslaughter.co\/construction-marketing-idea-drone-footage-as-a-sales-magnet\/\">drone<\/a> flyovers<\/td>\n<td>2\u00d7 week<\/td>\n<\/tr>\n<tr>\n<td><strong>Carousels<\/strong><\/td>\n<td>Explain process step-by-step, show before\/after<\/td>\n<td>1\u00d7 week<\/td>\n<\/tr>\n<tr>\n<td><strong>Single Images<\/strong><\/td>\n<td>Spotlight craftsmanship details\u2014perfect miters, tile lines<\/td>\n<td>1\u00d7 week<\/td>\n<\/tr>\n<tr>\n<td><strong>Stories<\/strong><\/td>\n<td>Daily progress, polls, Q&amp;As\u2014keep followers checking back<\/td>\n<td>Daily<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Batch-film on site days and schedule with Meta\u2019s free planner so content flows even when you\u2019re knee-deep in rebar.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"4_Shoot_Like_a_Pro_With_Tools_in_Your_Pocket\"><\/span>4. Shoot Like a Pro With Tools in Your Pocket<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Clean phone lens, shoot vertical 1080\u00d71920.<\/li>\n<li>Use natural light; morning and golden hour hide harsh shadows.<\/li>\n<li>Stabilize with a $100 gimbal; it\u2019s cheaper than a shaky reputation.<\/li>\n<li>Mic up testimonials\u2014clear audio &gt; 4K video with wind noise.<\/li>\n<li>Show faces and hands at work; people hire people, not cranes.<\/li>\n<\/ul>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"5_Write_Captions_That_Read_Like_a_Friendly_Foreman\"><\/span>5. Write Captions That Read Like a Friendly Foreman<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Hook (first line):<\/strong> \u201cEver wonder what\u2019s under your siding?\u201d<\/li>\n<li><strong>Story:<\/strong> Briefly explain the problem, your fix, and the payoff.<\/li>\n<li><strong>CTA:<\/strong> \u201cSave this post before your next renovation.\u201d<\/li>\n<li><strong>Hashtags:<\/strong> Mix local (#BoiseBuilder) + niche (#TimberFrame) + branded (#SmithConstructionCares). Cap at 10\u201312 to stay tidy.<\/li>\n<li><strong>Alt text:<\/strong> Describe visuals for accessibility\u2014and extra SEO juice.<\/li>\n<\/ol>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"6_Leverage_Location_Tags_and_Geofencing\"><\/span>6. Leverage Location Tags and Geofencing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Tag every post with the city or neighborhood of the project. Homeowners often browse the location sticker to see what\u2019s happening nearby\u2014like driving past job-site signs but from the couch.<\/p>\n<p>For <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-i51pCz-300x199.jpeg\"  data-excerpt=\"Getting steady, high-value projects no longer comes down to a Yellow Pages listing and a nice truck wrap. Homeowners now swipe, scroll, and search before they ever pick up the phone. The good news? When you know where to show up\u2014and what to say\u2014advertising turns into a predictable system that fills your pipeline month after&hellip;\" href=\"https:\/\/darrenslaughter.co\/the-best-ads-for-contractors-proven-campaigns-that-bring-in-quality-leads\/\">ads<\/a>, geofence a 15\u201325 mi radius around high-value ZIP codes. Layer on homeowner status, age 30\u201365, and interests such as \u201cHome Renovation\u201d or \u201cArchitecture Digest\u201d to keep media spend tight.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"7_Turn_Viewers_Into_Leads_With_Instagram_Ads\"><\/span>7. Turn Viewers Into Leads With Instagram Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Start with two proven objectives:<\/p>\n<ul>\n<li><strong>Lead Form Ads:<\/strong> Native, autofilled contact info; less friction, lower CPL.<\/li>\n<li><strong>Traffic Ads:<\/strong> Drive to a service-page landing with a project cost guide.<\/li>\n<\/ul>\n<p>Test $20-$30\/day per <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-5IivfW-300x200.jpeg\"  data-excerpt=\"Remember the good old days when you could hit a \u201cChat with a rep\u201d button inside Facebook Business Manager and a human being actually answered? In 2025, that feels like remembering pay phones. Today, if you run a business page and something breaks, the odds of getting real help from Facebook (now Meta) are close&hellip;\" href=\"https:\/\/darrenslaughter.co\/facebook-offers-no-support-for-business-pages-the-reality-and-how-to-survive-it\/\">campaign<\/a> for 10 days, then shift <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-hgJfPE-300x200.jpeg\"  data-excerpt=\"Money feels tight, yet leads still have to flow. The good news? Some of the most effective contractor marketing tactics cost little more than sweat and persistence. Below is a 1,000-word game plan packed with free\u2014or almost free\u2014ways to get your phone ringing without raiding your tool trailer. 1. Turn Every Job Site Into a&hellip;\" href=\"https:\/\/darrenslaughter.co\/zero-dollar-hustle-the-best-marketing-for-contractors-with-no-budget\/\">budget<\/a> to the ad set with the lowest cost per qualified inquiry. Re-target video viewers and profile visitors with <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-bWLdmm-300x199.jpeg\"  data-excerpt=\"If you\u2019re in the construction business, you already know word of mouth is gold. But in today\u2019s digital world, it\u2019s not just what your clients say at the local diner or over the backyard fence\u2014it\u2019s what they say online. Testimonials are the modern version of a handshake and a \u201ctrust me, they\u2019re good.\u201d Let\u2019s dig&hellip;\" href=\"https:\/\/darrenslaughter.co\/testimonials-in-construction-marketing-turning-happy-clients-into-your-best-sales-tool\/\">testimonial<\/a> Reels at half that budget to nudge fence-sitters.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"8_Build_Community_Like_You_Build_a_Project_Team\"><\/span>8. Build Community Like You Build a Project Team<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>Reply to every comment within 24 hours\u2014speed signals reliability.<\/li>\n<li>Use Story polls (\u201cPick tile A or B\u201d) to crowd-source minor choices\u2014followers love seeing their vote appear in the final reveal.<\/li>\n<li>Feature user-generated content: repost a homeowner\u2019s move-in Reel and thank them publicly. Social proof &gt; self-promotion.<\/li>\n<\/ul>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"9_Measure_Twice_Cut_Once_Track_the_Right_Metrics\"><\/span>9. Measure Twice, Cut Once: Track the Right Metrics<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<table>\n<thead>\n<tr>\n<th><strong>Metric<\/strong><\/th>\n<th><strong>Why It Matters<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Reach<\/strong><\/td>\n<td>Brand awareness in target market<\/td>\n<\/tr>\n<tr>\n<td><strong>Saves &amp; Shares<\/strong><\/td>\n<td>Future intent and word-of-mouth<\/td>\n<\/tr>\n<tr>\n<td><strong>Profile Actions<\/strong><\/td>\n<td>Taps to call, email, or website<\/td>\n<\/tr>\n<tr>\n<td><strong>Leads\/Bookings<\/strong><\/td>\n<td>The number your accountant cares about<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Pull <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/pinterest-300x157.webp\"  data-excerpt=\"When a homeowner scrolls through Pinterest, they\u2019re not just killing time\u2014they\u2019re drawing a roadmap for their next big purchase. Each pin saved, board organized, and keyword searched whispers where that person is on the journey from \u201csomeday dream\u201d to \u201ccall the contractor.\u201d By studying Pinterest traffic the way a builder studies blueprints, you, the contractor,&hellip;\" href=\"https:\/\/darrenslaughter.co\/what-pinterest-traffic-can-teach-contractors-about-buyer-intent\/\">Insights<\/a> each month. If Reels drive 70 % of profile visits, double production. If carousel saves spike, turn that series into a downloadable guide for email capture.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"10_Future_Trends_to_Keep_on_Your_Radar\"><\/span>10. Future Trends to Keep on Your Radar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>AI Content Suggestions:<\/strong> Meta\u2019s Advantage+ can test multiple captions and thumbnails\u2014use it as your <a  data-ilj-link-preview=\"true\"  data-featured-image=\"https:\/\/darrenslaughter.co\/wp-content\/uploads\/2025\/06\/qtq80-glQ3NQ-300x200.jpeg\"  data-excerpt=\"You don\u2019t need to out-spend the national chains\u2014you just need to out-think them. Below are battle-tested digital marketing ideas built for contractors who want the phone ringing and the calendar full without drowning in guru jargon. Grab a fresh cup of coffee, settle in, and let\u2019s map out a plan that works in the real&hellip;\" href=\"https:\/\/darrenslaughter.co\/contractor-digital-marketing-ideas-that-actually-win-jobs\/\">digital<\/a> apprentice.<\/li>\n<li><strong>AR Filters:<\/strong> Let followers overlay a finished kitchen over their current space.<\/li>\n<li><strong>Shoppable Tags for Materials:<\/strong> Earn affiliate revenue or highlight sustainable products without sounding salesy.<\/li>\n<\/ul>\n<p>Stay curious, test small, and scale what works\u2014just like moving from a single spec house to a full subdivision after perfecting the blueprint.<\/p>\n<hr \/>\n<h3><span class=\"ez-toc-section\" id=\"Final_Word\"><\/span>Final Word<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Instagram rewards authenticity, craft, and consistency\u2014the same traits that win bids offline. Nail your profile, post helpful stories of real work, and use targeted ads to keep the lead truck rolling.<\/p>\n<p><strong>Want to be sure your website converts all that new Instagram traffic?<\/strong><br \/>\n<a href=\"https:\/\/darrenslaughter.co\/free-homepage-review\/\">Claim your free homepage review<\/a> and get no-nonsense fixes that turn curious scrollers into signed contracts.<\/p>\n<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>","protected":false},"excerpt":{"rendered":"<p>&nbsp; 1. See the Opportunity Before You Break Ground Instagram isn\u2019t just selfies and latte art\u2014it\u2019s 2 billion monthly users spending about 33 minutes a<\/p>\n","protected":false},"author":2,"featured_media":675,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"twitter_26010935_26010935":"","linkedin_uL8FmmzIDq_uL8FmmzIDq":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"enabled":false},"version":2}},"categories":[3],"tags":[],"class_list":["post-862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-construction-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.5 (Yoast SEO v25.5) - 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